Global Motorcycle Brand Platform
Global web platform for an international motorcycle brand — immersive product pages for the 125–250cc lineup, store locator, distributor recruitment, and embedded video.
A flagship lightweight-motorcycle brand needed a unified international web platform. We delivered immersive product pages across the full lineup, supported international distribution via a store locator and distributor recruitment programme, and integrated social media for lifestyle marketing. Built on the same multi-locale platform powering the brand's sibling property, with its own design language layered on top.
What was broken.
The brand sells across dozens of countries through independent distributors. The previous web presence was a static brochure that didn't reflect the brand's lifestyle positioning, couldn't easily add new product launches, and offered no clear path for prospective distributors to engage. Different regional sites used different visual languages, fragmenting the brand identity riders were supposed to recognise.
What we built.
A unified global platform with the multi-locale architecture used across the brand family, but skinned with this brand's distinct visual language. Each motorcycle has its own immersive product page with hero video, spec table, lifestyle gallery, and call-to-action paths to the store locator or distributor sign-up. The store finder uses Google Maps with geolocation. The distributor programme is gated by a structured form that routes leads to the right regional team. Social embeds keep the page warm with the brand's video content.
Built for the desk — every day operations.
Native on iOS & Android.
Features that moved the metric.
Product showcases.
Immersive product pages across the lightweight-motorcycle lineup — hero video, specs, lifestyle gallery.
Global store locator.
Geo-aware dealer finder with map integration, opening hours, and direct contact links.
Distributor recruitment.
Structured lead-gen for international distributors, routed to the right regional team automatically.
Embedded video.
Brand video content embedded across product pages and the news section to keep the experience kinetic.
News & launches.
Editorial section for product announcements, brand stories, and event coverage with SEO-tuned metadata.
Multi-region ready.
Shared multi-locale architecture, ready to spin up additional country variants without forks.
Brand-tuned SEO.
Structured data per product, hreflang per region, OpenGraph cards optimised for the lifestyle audience.
Distinct visual language.
The brand's lifestyle palette and typography layered on the shared platform — same engine, different paint.